Exclude all hits from known bots and spiders

Google recently launched a new function called "Exclude all hits from known bots and spiders". You can find, and turn it on, in your "view settings":


After you turn it on Google will exclude all the known bots from the IAB/ABC International Spiders & Bots List. So it's not some sort of smart bot-detecting algorithm, but a simple list. Note that Google was already ignoring a lot of bots simply because of the fact most bots don't execute javascript. Nowadays more and more bots do execute javascript to render a site to get a screenshot or to do some page load time measurements, so I think it's a good thing Google created this.

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Google Sheets + Google Analytics = Powerful dashboard tool

Last week I did a tweet with this image in it:


It shows a Google Sheet with some data per AdWords campaign and a little sparkline next to the numbers. It got much attention, and I got many requests to explain what I did there. So here it goes, I will explain some things about the Google Analytics API, how you use it in a Google Sheet and how to extract and query data from it. And last but not least: how to create the little sparklines.

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Is your site too deep? Bad designed link structure? Test it!

One of the things I look at when I get a fresh new site to analyse is the linkstructure. All sites, and I repeat: all sites, should have a basic structure that looks like a simple tree diagram:


All pages link to one or more pages below them. This is the basis of your site's structure. I don't say it's the only structure, you could also interlink between different categories or products, but it's the main structure. It has the following advantages:

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