One of the things I look at when I get a fresh new site to analyse is the linkstructure. All sites, and I repeat: all sites, should have a basic structure that looks like a simple tree diagram:
All pages link to one or more pages below them. This is the basis of your site's structure. I don't say it's the only structure, you could also interlink between different categories or products, but it's the main structure. It has the following advantages:
I can't believe it. Google just announced a new 'feature' for their search results pages. If a user is logged in he will be redirected to the secure (SSL) version of their search engine. The main reason (so they claim) is the user's privacy... when a user does a search and navigates to a site, that site will only be able to see it's a visitor from Google Organic...yes, without the keyword.
Why does this suck?
- If Google really had a clear focus on a user's privacy they also wouldn't send the keyword along with an AdWords click (as Yoast tweets). Right now only half of the results are privacy-protected and the other (paid) half not.
- Google claims it will not affect a lot of users, that could be right on average. But for some sites a lot of their target groups are logged in to their Google Analytics, Google Reader, Youtube, Gmail, etc. All those visitors will also be logged in on the search results, and that could mean serious loss of information about the used keywords.
A part of you that came to this page just submitted there site to my fake Search-Submit© tool. For those who are not: you should have a go too
Let's be clear about this: it's all bullshit. But people still want to be fooled by these scams, looking for the solution that brings in traffic with so less effort.
Why wouldn't this work?
- Submitting to hundreds of searchengines? I only know a few that can deliver serious traffic, the rest is not important. Besides that: if you have some quality incoming links the searchengines will find your site by following them.
- Within a few days or weeks on top ranks for whatever keyword you choose? If that was the case, what would all those SEO companies do all day?