Category Archives: SEO

Is your site too deep? Bad designed link structure? Test it!

One of the things I look at when I get a fresh new site to analyse is the linkstructure. All sites, and I repeat: all sites, should have a basic structure that looks like a simple tree diagram:


All pages link to one or more pages below them. This is the basis of your site's structure. I don't say it's the only structure, you could also interlink between different categories or products, but it's the main structure. It has the following advantages:

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Google starts hiding SEO keywords for privacy, but AdWords unaffected?

I can't believe it. Google just announced a new 'feature' for their search results pages. If a user is logged in he will be redirected to the secure (SSL) version of their search engine. The main reason (so they claim) is the user's privacy... when a user does a search and navigates to a site, that site will only be able to see it's a visitor from Google Organic...yes, without the keyword.

Why does this suck?

  • If Google really had a clear focus on a user's privacy they also wouldn't send the keyword along with an AdWords click (as Yoast tweets). Right now only half of the results are privacy-protected and the other (paid) half not.
  • Google claims it will not affect a lot of users, that could be right on average. But for some sites a lot of their target groups are logged in to their Google Analytics, Google Reader, Youtube, Gmail, etc. All those visitors will also be logged in on the search results, and that could mean serious loss of information about the used keywords.

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