Google Analytics cleaned up Customvars but broke reports

A small blogpost about a new version of the ga.js file that was launched a week ago. As you can see they changed the way customvars are being reported:

"Fixed a bug in Custom Variables that caused some values to be encoded in reports."

Spaces (and other characters) were reported as "%20". So if my name was in a customvar it would look like this:


But as of may 18th it's being reported as:

andre scholten

The advantage is that you get cleaner reports with nicer values, but your graph for certain customvars will look like this:

The traffic for the old ones drop, and new customvars will rise. So don't be scared when you miss a specific customvar, just look for the cleaned-up version 😉

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  • Ahhhh... about time. I'd given up hope on this happening, so I neve use spaces in my customvars since seeing the encoding.