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I work for:

Companylogos

And that is why you need to speed up your site!

Today I read a great presentation from Joshua Bixby (Strangeloop). He showed a nice way to create a business case for Web Performance Optimization (#wpo). The case is that a slower user experience leads to less revenue, but it's not easy to prove that. What you could do is set up an A/B test with a slower page as B variant. The upside is that you can make a business case, the downside is that you will lose revenue. Joshua came up with another option: we already have the connection speed and browser version in Google Analytics!

The older browsers and slower connection types have a negative impact on page load times. So they should show us numbers for people with a slower user experience.

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Google Analytics cleaned up Customvars but broke reports

A small blogpost about a new version of the ga.js file that was launched a week ago. As you can see they changed the way customvars are being reported:

"Fixed a bug in Custom Variables that caused some values to be encoded in reports."

Spaces (and other characters) were reported as "%20". So if my name was in a customvar it would look like this:
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