5 Google Analytics reports you should check to verify your numbers tell the truth!
8In this case an image says it all:
Looks familiar? No? I certainly hope this wouldn't happen to you. What happened in all these 3 examples is the start of a well implemented Google Analytics account. Before that the site's owner thought he had a lot of visitors that did a lot of small visits. While the real situation showed him there where a lot less visits, that lasted longer and had more pageviews. But he sold his advertising based on the skewed numbers...
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