Tag Archives: customvars

Google Analytics cleaned up Customvars but broke reports

A small blogpost about a new version of the ga.js file that was launched a week ago. As you can see they changed the way customvars are being reported:

"Fixed a bug in Custom Variables that caused some values to be encoded in reports."

Spaces (and other characters) were reported as "%20". So if my name was in a customvar it would look like this:
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