Tag Archives: funnels

Why I love the new Goal Flows in Google Analytics

Last October Google added a cool feature to their Analytics suite called Goal Flows. That feature is really amazing and helped my find a lot of 'problems' in several sites. Back in the old days we had the old funnel that looked like this:

Problems

It was a very helpful funnel that provided some insights in the way people went through an ordering process. But there were also some huge problems with this funnel:

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